Specializing in Community Outreach & Engagement


Geneva W. Coleman


Geneva W. Coleman, President and Founder of The Hawthorne Agency, Inc., brings a wealth of experience, insight, and sensitivity to community outreach and engagement efforts, allowing her to quickly identify strategies that fit best. She understands that every neighborhood is inimitable, and therefore strongly believes that the “one shoe fits all” approach to a community outreach program misses the mark. Whether NEPA or Title VI issues are involved (i.e. acquisitions, displacement, neighborhood specific social issues, noise, air quality, or traffic re-routing), Mrs. Coleman realizes that the people in the project corridor want to feel that special attention is given to their unique needs.

She continues to successfully enhance the methodology and implementation of services in managing outreach programs for major environmental and construction projects, which has established The Hawthorne Agency as a proficient leader in this industry. Her project involvement includes management of community outreach efforts for the New Orleans Rail Gateway Program Environmental Impact Study, the Southeast Louisiana Urban Flood Control Program, and the I-10 Noise Mitigation Study, to name a few.

Prior to becoming an entrepreneur, Mrs. Coleman was the host and producer of Spectrum 50, a half-hour, weekly, public affairs program on WDSU-TV, the NBC affiliate station in New Orleans. She holds a Bachelor of Science Degree in Mass Communications from Xavier University of Louisiana as well as an Associates Degree in Business Administration.