Safe Streets for Everyone Transportation Safety Campaign

Amidst consistently high numbers of pedestrian and bicycle crashes and fatalities in Orleans Parish, the Regional Planning Commission and the Louisiana Department of Transportation and Development sought to launch a safety initiative to educate and engage stakeholders, including underserved communities, about laws governing motoring, cycling, and pedestrian safety. Chiefly tasked with branding and graphic design, The Hawthorne Agency, Inc. created simplistically impacting messaging for radio, billboards, and social media featuring crash statistics and re-enforcing safe travel practices that resonated well with a wide range of targeted stakeholders.