Sewerage & Water Board of New Orleans

The Sewerage and Water Board of New Orleans conducted a comprehensive financial analysis and rate study regarding its sewer, water, and drainage systems. THA teamed with Dr. Silas Lee & Associates to execute an effective marketing research strategy that consisted of surveys and focus groups to measure and evaluate customer satisfaction among rate payers. The result was a concise presentation of a valid and accurate analysis report, which successfully facilitated the development of an action plan for customer service improvements. Other tasks for this project included creating key messages, identifying stakeholders, and coordinating public hearings.