Marketing Research

The insight gained through marketing research is vital to formulating strategies, understanding public opinion, assessing competition, identifying opportunities, and crafting a message that is both unique and effective. Whether a client's objective is to launch a new brand or implement a complex community outreach plan, knowledge shapes the message.

For this reason, THA conducts primary and secondary research, including surveys and moderated focus groups. Data is then translated into an analysis that is straightforward, project-specific, and conclusive; giving clients the information they need to make strategic and sound business decisions.